Intuit Case Study

Objective

As a leader in the accounting industry, Intuit ensured their keynote presentations offered general language access services to create an inclusive experience for Deaf and hard-of-hearing professionals. These services included American Sign Language (ASL) interpreters and live CART captioning. Note CART captioning was not provided by ICS.

In 2023, the QuickBooks Connect conference welcomed a global audience of accounting professionals. In 2024, the event was rebranded as Intuit Connect, continuing its mission to bring multi-service accounting firms together to learn new technology, spark connections, and fuel growth. Each year, the conference brings in more than 2,500 accounting professionals and leaders who come to network, hear high-profile celebrity keynotes, and dive into the latest industry trends.

• Improved Accessibility Awareness: Visible language access services demonstrated the conference's commitment to inclusivity, signaling a welcome to diverse audiences.
• Optimal Viewing Experience: Interpreter placements were optimized with proper lighting, a clear spike mark for positioning, and spots located next to the CART screen for easy visual access.
• Inclusive Brand Reputation: By prioritizing high-quality communication access, Intuit Connect reinforced its position as a forward-thinking, inclusive leader and brand in the conference space.
• Consistent & Reliable Services: Providing consecutive years of accessibility support ensures reliable, high-quality coverage and allows event organizers to refine processes based on past successes.

• Recommendation 1: Leverage a full service language accessibility vendor: How: Partner with a single provider, such as ICS, that can manage both ASL interpretation and CART live captioning. Why: Working with one vendor keeps communication streamlined, ensures all services are coordinated, and delivers consistent, high-quality accessibility across the entire event.
• Recommendation 2: Encourage Deaf & hard-of-hearing attendance: How: Promote available accessibility services in event materials and campaigns. Also consider adding a statement of accessibility services provided under the FAQ section. Why: Visibility matters, communicating what access is provided helps reach attendees who rely on these services and signals that they are welcome to attend.
• Recommendation 3: Confirm 2026 accessibility services early: How: After your schedule is set, reach out to ICS to confirm services. Why: Early confirmation secures top-tier talent and service quality, especially in peak conference season.